trade shows are an effective offline technique. But you can achieve many of the same goals in the online space with LinkedIn. As the premier social network for professional services, it's a rich source of influential and engaged business contacts. Other social media like Twitter are also helpful, but LinkedIn really is the top of the social media food chain for the B2B world. It's not just a way to connect one-on-one, but a hub of targeted professional service communities. Join the Professional
Services Executive Forum Group on LinkedIn LinkedIn recently focused on improving its 'Groups' feature - where thinkers from across industries discuss the issues, it's easy to get started . But simply having a passive presence will not bring major benefits. You employee email list need to develop good individual profiles for your key team members, have a strong page, and actively engage in relevant groups .An active social media presence also goes hand-in-hand with your blogging and SEO efforts. Sharing valuable content
is the currency of social media. It will attract web traffic and increase SEO impact through the links that follow.9) Online video Online video provides many of the benefits of face-to-face interaction. You can "meet" the people you work with, get a glimpse into their world and give them a more personal impression. With live streaming video, you can also pick up visual cues like body language. Video also allows you to easily share in-depth, highly visual tutorials or demonstrations. You can use video as a tool for live communication with remote prospects or customers, through services like FaceTime or Zoom or Google Hangouts. Other times, you can distribute recorded videos on platforms like