Some people say that reading is a lonely thing, like a little secret hidden in the heart, it is best to savor it in the dead of night. Some people say that reading is a lively thing, just like a wonderful film and television plot, the collision of ideas will take you to an unknown wonderful world. Reading is actually unlabeled, and loneliness or liveliness is just a choice. When reading on WeChat, you can make the choices you want. In August 2015, WeChat reading entered the big stage of mobile reading. Despite the late appearance, but the momentum is very strong. As of mid-2019, the number of fans (downloads on Android) has exceeded 260 million, making him a popular player.
In just nearly four years, how did it quickly grow into a rookie on the stage? How will you deal with the challenges of other players? The author will interpret it from the following aspects. Article structure: Product function structure Market analysis user phone number list analysis user research Functional analysis and optimization suggestions Operational Analysis Summarize 1. WeChat reading function structure According to the business logic of WeChat reading, it is disassembled into six modules: book search, reading, story, idea, operation and personal center. The specific functional structure is shown in the following figure: Figure: Functional Architecture Diagram 2.
Market analysis 2.1 Market Overview With the popularization and technological upgrading of mobile Internet and mobile devices, the number of mobile netizens continues to increase. According to the "2018 Internet Annual Data Report", in the past year, the growth rate of my country's mobile Internet users has slowed down, but it still shows a steady upward trend. The monthly number of independent mobile Internet devices reached 1.347 billion units, an increase of 12.8% year-on-year. Among them, the monthly number of independent devices in the e-reading industry reached 460 million, a year-on-year increase of 26%, and the industry penetration rate increased to